Hey, folks—Grant here, making a rare blogging appearance! I wanted to follow up on Peter’s “Starting a Podcast” series with my own suggestions. This won’t be as formalized as Peter’s multi-step procedure; rather, I want to touch on a few specific points which need serious consideration. So, let’s start with the most difficult.

Standing out in crowded spaces

Here’s the bad news: Statistically speaking, when you start your podcast, it’s a good bet I won’t care about it.

I keep a close eye on /r/podcasts, and that particular subreddit is constantly barraged with “We just recorded our first episode, tell us what you think” requests. I’ve never found any of those podcasts interesting, and after thinking about it, the fundamental problem is that they don’t have a unique voice. I call this the “two guys talking about stuff” problem. So many podcasts are two people with no particular expertise and an unoriginal approach to their topic or topics, which appeals to basically nobody. Many don’t even have a particular subject to podcast about, instead talking about “whatever”—and I can hear the same irrelevant chatter waiting in line to place my lunch order, without cluttering up my phone.

Nailing down that unique voice requires you to think hard about two related components of your podcast’s identity: What are you talking about? And what differentiates you from other podcasts in your niche? (more…)